100+ Best Hair Color Trends for 2024

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TREND: Faded Pastel

Hairstylist Andrew Fitzsimons got Khloe Kardashian to this pale-pink hue by using a temporary hair color. "I’ve been playing with spray-on colors lately and have been so impressed with how much these types of products have improved in recent years," he tells Allure. "Khloe and I were chatting about it and she’s always down to push boundaries, so I used the L’Oréal Paris Colorista 1-Day Spray in Pastel Pink so she could see how it would look. She loved it so much, we did it again [last] week for Good American."

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TREND: Faded Pastel

While Kylie Jenner may have kicked off 2019 with a vibrant sky blue look, Ruby Rose started the new year with a softer, almost silvery version of the fantasy color. Before embracing this icy-blue hue, Rose bleached her brown hair a nearly white platinum blonde — an essential step before achieving the truest version of any faded pastel because it creates the cleanest canvas.